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Lytro – IMMERGE

Ever since Lytro burst onto the scene with its first light-field camera three years ago, it’s done things very differently. The company’s imaging technology has always been groundbreaking: They make still cameras that allow you to capture a shot, then decide where to focus and how to adjust the depth-of-field after the fact. All of a sudden, “fix it in post” applied to things that were never before possible in still photography—with a single camera, at least.

The Lytro Immerge system has been in development for about a year and a half. It’s not for average consumers; it’s the first Lytro product intended for professional video production. And it’s not just a VR camera rig made up of video-shootin’ Lytros, either: Lytro CEO Jason Rosenthal says the sensors and the system were designed completely from scratch. Its centerpiece is the Immerge camera, a five-ring globe that captures what Lytro is calling a “light-field volume.” Unlike existing VR camera rigs, which capture a static 360-degree image, the Immerge camera will let you move around a bit within the scene.